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Driving Product Profitability with Business Intelligence

Data-driven customer acquisition & retention strategies to ease off the margin pressures


Leading Bank in India


Our client was struggling to create product differentiation in the highly competitive market which slowed down its customer acquisition and also saw a spike in inactive users. Additionally, cross-sell & up-sell strategies did not yield an attractive ROI. A deep dive view of consumer insight was missing


With its deep experience in the banking domain, NSEIT crafted an analytics solution with ‘customer profiling’ and ‘account segregation based on behavioral patterns’ as the building blocks. A Data Lake from disparate multiple banking systems was created which served as the centralized repository to store all the structured and unstructured data. This helped in creation of a visualization dashboard - unified view of customer profiles along with the key behavioral patterns enabling creation of strong data-driven cross-sell & up-sell strategies. We integrated our solution with the CRM to automate responses and streamline the entire customer journey experience.

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