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Job Description & Summary
Test
Roles & Responsibilities
Drive marketing strategies across all channels
Drive branding and visibility in external forums, event & conferences
Create campaigns at an organizational& practice levels and ensure consistency and governance is maintained among the service lines
Create GTM for practice lines& alliancesby devising and executing multi-channel campaigns across mail, social media, webinars, workshops, etc
Create thought leadership positioning by way of Analyst Relationship Management, Competitive Report participation and positioning, Analyst Inquiry, Analyst Briefings
Enhance organization’s positioning by creating unique value propositions & elevator pitches for differentiated communication with clients & influencers esp including service offering content on website, Blogs, POVs, Case Studies, Videos, playbooks etc
Create customer advocacy programs for all practice lines
Manage organization’s participation in industry events end-to-end that includes brand visibility, engagement and lead generation strategies, theme, message, communications, design and vendor interactions
Develop content for collaterals, case studies, presentations, social media posts, event stories and newsletters
Develop press release, handle interactions with PR agencies & coordinate press releases
Coordination and working with practice heads to support large ongoing opportunities via campaigns etc
Reporting of Weekly, monthly, Quarterly and Yearly reports to Marketing and practice leaders
Desired Skills & Experience
Master's degree and 9+ years of professional work experience in Marketing
Degree preferably in Marketing, Communications or related field
Exceptional written, content development, presentation and oral communication skills in English
Strong content development experience (managing the process from inception through go-to-market)
Strong experience in event management
Understanding of B2B marketing
Strong experience with digital campaigns, understanding of social media (LinkedIn and youtube)
Proven experience in client credentials/ case study and marketing collateral development
Understanding and ability to originate and apply marketing concepts
Ability to work independently and still able to integrate appropriately with practice, alliance pitch
Ability to manage multiple projects under tight deadlines with multiple stakeholders
Ability to develop and apply creative solutions to complex issues
High attention to detail and quality control
Experience in team management
Knowledge of other BFSI industries will be an added advantage