Roles & Responsibilities

• Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline

• Hands-on experience in Acquisition/ ROI Marketing

• Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenues

• Create personas tied to specific customer needs and preferences

• Creating impactful nurture programs to improve conversion rates from leads to opportunities

• Ensure that content reaches the right part of the sales funnel at the right time

• Overseeing vendor selection and contracts as needed

• Lead generation and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners

• Should have experience on implementing marketing automation tool/s to track KPIs, Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows

• Measure, analyze, and report campaign performance

• Working closely with the Marketing Lead for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales